For this project, I focused on visually bridging the identities of Saucony and Starcow, two brands with distinct yet complementary aesthetics; Saucony carries a deep heritage in performance footwear, while Starcow, rooted in Parisian street culture.
The location and lighting were chosen to emphasize texture—capturing the materials and details of the shoe in an environment that felt authentic to Starcow’s urban identity while still nodding to Saucony’s functional roots.
From a branding perspective, this shoot reinforced my understanding of how collaborations work beyond aesthetics. Saucony’s legacy in running and performance footwear had to be acknowledged, but the styling and visual tone needed to resonate with Starcow’s audience—one that values subtlety, craftsmanship, and cultural relevance. The final images were a blend of clean, product-focused storytelling with an editorial edge, reflecting both brands’ DNA while keeping the collaboration cohesive.
